The pricing strategy or price planning relates to internal forces (cost and marketing objectives) and external forces (consumer demand, competition and marke.ī)Ğarning power- It is the measure of business performance ignoring interest charged and the tax paid. Therefore, the company must continue to improve and develop the p. * Product concept is the idea that you want quality, performance, and features in products. Market communications is considered the engine that compels consumers to buy.Īccording to Porter, (1985) the value chain concept is a means of identifying each of the business actions or stages that transformed inputs into outputs. Message entails the promotion aspect of price, products, promotions, and place. Importance Of Marketing Psychology In Marketing Communication Motivation for instance is the most essent. The decision processes in resolving a problem determine identification and evaluation of prospective of consumers. Put together a list of current business requirements. Look at the corporate goals and strategic positioning identify and analyze what is driving the business. “A business model reflects management’s hypothesis about what customers want, how hey want it and what they will pay, and how an enterprise can organize to b. What Is A Business Model Reflects Management's Hypothesis About What Customers Want? RQ1 – What is a Business Model? The strategy of an organization defines goals of how the organization intends to gain an advantage over competitors, yet thes.